I think I may have found the idea I’m was looking for. A truly simple user interface. It evolved from a simple browser that Senior citizens can use without frustration to an entirely simple computer and now to a simple user interface.
I’ve been coming up with more ideas and getting feedback every day. (some even offering their help) I was awake until 1 in the morning getting feedback from someone in California the other night. It was worth it. Heck I’m getting feedback even as I write this post! Every comment and thought I get is a new perspective that’s entirely different from my own. I can feel the creativity.
The final idea is the result of 20 or so perspectives.
A Truly Simple User Interface.
The simple user interface latches on to an existing operating system (Windows, MacOS) and creates an easier environment to navigate and do basic tasks. This reduces the frustration experienced by most Senior citizens. Everything is simplified. One click for email. One click for Facebook. One click to share photos and chat with family. Everything in plain sight with no distractions. Simplified for Seniors.
Small children can use the interface as “training wheels” before moving on to the more complex UI. (although they might not want to change) Schools and businesses can use the interface to clear distractions so students and employees can focus. Anyone new to a computer will also benefit from this interface.
The interface can be customized based on the user’s needs. Additional apps and programs can be downloaded for the user. And the UI may be changed back to normal at any time.
Business Model (learned from Stanford’s technology entrepreneurship class)
- Senior citizens
- Small children
- Schools and businesses
- New computer users and those willing to learn
- Users don’t have to buy an entirely new computer
- Costs much less than having to go buy a simple computer
- Social media
- Word of mouth
- Possibly through Microsoft, Apple, Best Buy in the future
- Personal assistance setting up the software
- Ongoing support
- Free 30 day trial of software
- Extra free month with a shoutout on Facebook
- One-time pay for full version
- Paid upgrade with each new version
- Possible advertising
- Relationships with Senior citizen organizations
- Possible relationships with other channel companies
- Face-to-face interviews with Seniors
- Creating the software
- Building relationships with key resources
- Marketing and educating Seniors
- Senior citizen orgranizations
- Value driven but using the simple software costs less than buying a new computer
First time doing an actual business model. Everything else just lived in my head before this post. But I definitely see the benefits. Every idea sounds good when in your head. Put it on paper and it’s an entirely different idea.
The idea’s been behaving well so far. (got featured on Microsoft’s Bizspark Facebook page :) But this is only the beginning. It only gets harder from here. If only there was a way to make it simpler…
(Always looking for feedback. What are your thoughts?)