What comes to mind when you think of today’s marketing? Annoying advertisements? Cheesy commercials? Modern-day media manipulation?
It has this unethical ring to it, doesn’t it? There’s something about it that just doesn’t feel right. It doesn’t feel good. I’m not talking about making the consumer feel good. I’m talking about the marketer. And when a campaign doesn’t feel good with the marketer, it won’t feel good with the consumer.
Feel Good Marketing is ethical. It’s relevant and flows through life. It’s marketing without the marketing. There’s not way to describe it other than it feels good. This feeling will translate well with consumers who won’t feel like like they’re being talked at, but rather being conversed with.
Start with the product and end with the consumer. Focus on creating a Purple Cow and let the consumers do most of the work. Word of mouth is king.